About Us
Vaux was founded by a team of seasoned professionals that have over a decade of experience providing tailored research and consulting services to the gaming and app development industries. Throughout their careers, theyve consulted on some of the world’s largest mobile, console, and PC titles, helping developers at every stage of the product lifecycle. Our mission is to deliver end-to-end insight and solutions that support the creation of engaging successful products.
What Makes Us Different
At Vaux, we stand apart by using an empirical framework grounded in Self-Determination Theory (SDT) to guide our research and insights. This evidence-based approach helps us understand the psychological drivers behind user behavior, ensuring that our recommendations are not only data-driven but also rooted in a deeper understanding of what motivates players and consumers. By combining SDT with our extensive experience in gaming and app development, we provide insights that are both actionable and rooted in scientific, well-established psychological concepts.